Nham Don-muang

Nham is a traditional pork sausage in Lao and Thai cuisine, known for its distinctive sour flavor due to the fermentation process. "Nham Donmung KM.26" has recently undergone a rebranding to give it a more modern, trendy appeal. Drawing inspiration from K-pop girl groups, the new branding aims to target a younger audience. A music video was created to tell the story of this unique fermented pork sausage, emphasizing that it is made without the use of food additives, highlighting its authenticity and natural ingredients.